Black Friday or Bust

By Lindsay Houle | bestpractices | 13 October, 2017

The holiday season brings about equal parts excitement and tension for retailers as they look to drive the bottom line and make their final push into year end sales. For those in brick and mortar, it’s an opportunity to delight shoppers and hone in on this concept of experiential marketing across a high-intent audience. As […]

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Three Retail Brands That Should Inspire the Toys R Us Turnaround

By Christiana Rattazzi, Marketing | industry | 02 October, 2017

Last week, Toys R Us secured its bankruptcy financing and gets another at bat. But having declared bankruptcy right before the ever-important holiday season, the brand will have a tough battle with Amazon for share of wallet. That said, if the retailer is going to survive, it will need to take a longer-term approach, capitalize […]

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Holiday Shopping Trends: 6 Stats Brands Need to Know

By Makenna Nielsen | industry | 24 September, 2017

E-commerce has been, and will continue to be, a major disruptor for the retail industry. This upcoming holiday season, brands can expect consumers to spend more of their shopping budget online – but for the role of the physical store to remain a crucial part of the holiday shopping journey. Here are 6 statistics about […]

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The Brick-and-Mortar Battlefield: 4 Tactics to Prevent Becoming Another Amazon Casualty

By Eric Calderon | industry | 18 September, 2017

If you’ve been following retail news lately, you may have noticed the disagreements about the manifestation of brick-and-mortar retail. Insiders have been referring to retail as an industry searching for answers. Some have been left scratching their heads, wondering: why would Amazon open brick-and-mortar locations? The answer is that physical stores offer a unique customer […]

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Volunteering Time, Local Impact

By Patricia Smith | day-of-service | 04 September, 2017

The team at Euclid is lucky that our office is in San Francisco’s Mission District. We have the best microclimate in the city – one that offers sunshine and warmth with sweeping views of the Twin Peaks, Sutro Tower and the hills of Bernal Heights Park. And we have the pleasure of being a part […]

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