How to Use Pop-up Locations to Know More About Your Customers
As the lines between online and offline become increasingly blurred, one thing is becoming clear: retailers must create holistic experiences wherever their customers are. We’ve been seeing digitally native brands break into the brick and mortar space, and disrupting what we’ve come to think about as a typical store. Specifically, the pop-up store has been […]
Wanna Get Breakfast At Tiffany’s?
This week, Tiffany’s opened its Blue Box Cafe at its Fifth Avenue flagship store. It’s both a sign of the times and a signal of the retailer’s savviness. The company is getting close to its second century and, setting its cultural icon status aside, you don’t survive for 180 years without being able to read the tea […]
Black Friday vs. Cyber Monday: Who Wins 2017?
With two of the biggest retail days less than a month out, I wanted to explore the background and evolution of Black Friday and Cyber Monday. As these shopping holidays are competing to be the biggest day, I am curious to see how retailers are adjusting their strategies and most importantly, who will arise the […]
Guide to Creating a Killer In-store Experience
While not all relationships are created equal, they all begin with the same fundamental framework. Get to know the individual, understand what makes them tick, recognize that they’re unique, and show them you value their time. This framework can help you create a killer in-store experience to engage and increase loyalty with your customers: Know […]
3 Eras in the Evolution of Brick-and-Mortar Retail to a Digital Future With a Happy Ending
Recently, The New York Times asked if retail was at a historic tipping point. It’s a question that’s been asked by others – I’ve seen similar pieces in The Atlantic and The Wall Street Journal. There’s a reason for these articles: traditional brick-and-mortar retail is in trouble. Hemorrhaging jobs. Closing stores. Chapter 11s. This is a time […]