Black Friday vs. Cyber Monday: Who Wins 2017?

By Matt Maus | Industry Insights | 10 November, 2017

With two of the biggest retail days less than a month out, I wanted to explore the background and evolution of Black Friday and Cyber Monday. As these shopping holidays are competing to be the biggest day, I am curious to see how retailers are adjusting their strategies and most importantly, who will arise the […]

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Guide to Creating a Killer In-store Experience

By Lindsay Houle | Best Practices | 02 November, 2017

While not all relationships are created equal, they all begin with the same fundamental framework. Get to know the individual, understand what makes them tick, recognize that they’re unique, and show them you value their time. This framework can help you create a killer in-store experience to engage and increase loyalty with your customers: Know […]

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3 Eras in the Evolution of Brick-and-Mortar Retail to a Digital Future With a Happy Ending

By Brent Franson | Industry Insights | 26 October, 2017

Recently, The New York Times asked if retail was at a historic tipping point. It’s a question that’s been asked by others – I’ve seen similar pieces in The Atlantic and The Wall Street Journal. There’s a reason for these articles: traditional brick-and-mortar retail is in trouble. Hemorrhaging jobs. Closing stores. Chapter 11s. This is a time […]

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Black Friday or Bust

By Lindsay Houle | Best Practices | 13 October, 2017

The holiday season brings about equal parts excitement and tension for retailers as they look to drive the bottom line and make their final push into year end sales. For those in brick and mortar, it’s an opportunity to delight shoppers and hone in on this concept of experiential marketing across a high-intent audience. As […]

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