Refine messaging for increased relevance

Segment audiences and personalize campaigns based on in-store behavior to build more authentic relationships

Behavioral Targeting

Euclid empowers retail and restaurant marketers to identify and understand in-store visitors in order to create more relevant campaigns with improved spend and effectiveness. In fact, Euclid customers see a 2-6x lift in store visits from Euclid-based lookalike audiences compared to other third-party sources.

Build high-value lookalike audiences with in-store profiles

By collecting in-store shopper identity and behavior regardless of purchase, Euclid reveals a new, high-intent audience segment. When Euclid segments are synced with social media advertising platforms to build lookalike audiences, marketers can effectively expand their reach, acquire new, high value customers, and increase their return on ad spend.

Learn about our integrations

Retarget in-store shoppers to drive additional visits and purchases

Understanding in-store behavior allows you to segment lapsed shoppers across channels and encourage them to return to your brand. Additionally, by identifying a store visit without a purchase, marketers can find opportunities to retarget shoppers and influence the path to purchase.

Personalize engagement with a single customer view

View shopper behavior over time and across channels to create more meaningful relationships. By identifying and recognizing in-store shoppers, retail and restaurant marketers can personalize engagement and offers on any channel to improve relevance and increase customer lifetime value.

Segment customers based on in-store behaviors for more targeted marketing

Learn more about how Euclid can help you illuminate in-store identity and behavior, regardless of purchase.

We are seeing six times lift in visits from social media spend using Euclid data. We’re excited to see what else is on the horizon for us as we continue to strengthen our relationship with Joann customers.

Steve Miller -VP, Marketing and Business Development
Joann Craft and Fabric Stores