Blog: Archive

Beyond The Webinar: 3 Key Takeaways from Euclid & Shopify on Omnichannel Brand Experiences

By Meredith Robinson | Best Practices | 20 March, 2018

Valuable consumers are increasingly interacting with brands across multiple channels: browsing online before purchasing in-store or interacting with products at brick-and-mortar locations before purchasing online. These high intent omni-channel shoppers spend 3.5x more on average than single channel shoppers. In our joint webinar with Shopify, we explore key ways that you can consistently deliver an […]

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Building Today’s Modern Marketing Stack

By Nitin Gupta | Best Practices | 30 April, 2017

Buzzwords like “people-based marketing”, “omni-channel marketing”, “360-degree customer view”, or “marketing personalization” have been floating around for years.  However, with thousands of adtech/martech vendors in the most recent LUMAscape, many retailers still remain confused on how to stitch together technologies to best build their unique stack. Putting together the right marketing stack requires considering both […]

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