ShopTalk 2018 Trends: Experimentation & Personalization
ShopTalk is one of the largest retail conferences in the U.S. with an emphasis on Digital Marketing & Ecommerce. Each year, hundreds of retail execs from both traditional and digitally native brands come together to discuss the latest technologies, consumer trends, and marketing strategies. This year, the panelists and keynote speakers had consistent themes with […]
Accuracy & Precision: Why You Need Both to Understand Your Offline Data
In the age of big data, “drinking from the firehouse” has become a common metaphor, but when you pull in trillions of data points every year, “drinking from the water main” might be more appropriate. Of course, it’s not just the scale of data which matters, but also the quality. Two of the most important […]
Introducing New Predictive Metrics to Analyze Store Visit Behavior
Euclid leverages proprietary machine learning and large data set to predict which customers will visit a physical location Since Euclid’s founding, our mission has been to map the physical world. As the foundational layer of the offline world, Euclid’s network has seen 100s of millions of unique devices and trillions of data points collected solely […]
Amazon Go: The Customer Data Land Grab
Although it is still unclear how accurate Amazon Go will be or exactly what technology Amazon will be relying on to link items taken from the shelf back to each individual, one thing is for sure: shoppers will be lining up to experience the next generation of brick-and-mortar retail.
3 Reasons Why Macy’s Struggles Are Sad But Not Surprising
Macy's announced recently that it will be moving forward with closing 68 stores and laying off nearly 4,000 workers after a tough holiday season. This should come as no surprise to anyone who's been paying attention - and here's why.