The Euclid Blog

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Higher-end Meets Highest-End: Are Michael Kors and Versace A Perfect Couple?

By Brent Franson | bestpractices | 03 October, 2018

$2.1 billion. That’s what it took for Michael Kors to snap up famed Italian fashion house Versace and create a new American luxury conglomerate – Capri Holdings – that also encompasses Kors’s previous acquisition, Jimmy Choo. Some might dismiss this as an “odd couple” pairing – the hyper-accessibility of Michael Kors and the esoteric appeal of Versace – […]

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Euclid CEO Brent Franson on LiveRamp Partnership

By Meredith Robinson | eucliddata | 13 September, 2018

“If you’re trying to understand the effectiveness of your marketing, you have to look at everything that’s happening offline, every interaction online, and then measure if a transaction took place as a result, regardless of channel.” Hear our CEO Brent Franson talk about how we use LiveRamp to build an identity foundation and bridge the […]

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You’re Not Taking This Long-Shot Amazon Competitor Seriously Enough

By Brent Franson | industry | 17 August, 2018

On Tuesday, Kroger announced it will sell its goods on Alibaba’s website, opening an online storefront on the giant’s Tmall Global marketplace. Earlier this month, Kroger introduced a new at-home, speedy delivery service – Kroger Ship – that gets home goods to customers in two days. A distribution play with an international e-commerce powerhouse? Delivering more convenience to shoppers […]

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