Lindsay Houle

Data-Driven Retail: Insights from NRF Tech 2018

By Lindsay Houle | Industry Insights | 26 July, 2018

Last week at the NRF Tech Conference in San Francisco, retail’s top CIOs and their teams gathered to discuss the latest technologies available, and how they can be used to deliver personalization to the modern day consumer. Of the many compelling speakers who presented, there were three standouts who demonstrated clear and immediately impactful ways […]

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Guide to Creating a Killer In-store Experience

By Lindsay Houle | Best Practices | 02 November, 2017

While not all relationships are created equal, they all begin with the same fundamental framework. Get to know the individual, understand what makes them tick, recognize that they’re unique, and show them you value their time. This framework can help you create a killer in-store experience to engage and increase loyalty with your customers: Know […]

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Black Friday or Bust

By Lindsay Houle | Best Practices | 13 October, 2017

The holiday season brings about equal parts excitement and tension for retailers as they look to drive the bottom line and make their final push into year end sales. For those in brick and mortar, it’s an opportunity to delight shoppers and hone in on this concept of experiential marketing across a high-intent audience. As […]

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