Meet Our Team

Management Team

Brent Franson

Brent Franson

CEO

As CEO of Euclid, Brent is passionate about leading a diverse and growing team to change the way retailers engage with customers, through using data-backed, privacy-friendly insights to more effectively compete in a post-mobile, post-Amazon world. Brent was named a LinkedIn Top Voice in 2017 for retail, and regularly contributes to Forbes, LinkedIn, Inc, Entrepreneur, and various retail industry publications.

Brent helped found Reputation.com, which remains the world’s leading provider of online reputation products and services with several hundred employees. During his tenure, he played a pivotal leadership role in growing the company’s customer base to over a million customers across more than 100 countries – and its revenue from zero to many tens of millions of dollars (precise financials not publicly disclosed). Reputation.com is backed by Kleiner Perkins, Bessemer, and August Capital, and was named a Technology Pioneer by the World Economic Forum.

A serial entrepreneur, Brent’s interest in entrepreneurial endeavors began in middle school and, at 19, went on to found a full-service international search technology agency that’s still in operation today with offices in Philadelphia, Denver, Mountain View, and Bangalore. In his current role, he enjoys applying a creative entrepreneurial lens to solving retail’s most complex challenges.

Brent is a husband, father, and an athlete who enjoys long-distance running, skydiving, and anything that involves pushing his own boundaries.

Will Smith

Will Smith

Executive Chairman and CSO

Will is the co-founder of Euclid and currently serves as the company’s Executive Chairman and Chief Strategy Officer. Will’s passion for data science drives the company’s long term-strategy and product vision, helping brands unlock the business value of their physical locations. Will’s roots in retail run deep – his grandfather was an innovator in shopping center development and the chairman of the International Council of Shopping Centers. In 2013, Will played a leading role defining the Mobile Location Analytics Code of Conduct with Senator Chuck Schumer and other leading location analytics companies. As a privacy expert, Will spearheads Euclid’s privacy initiatives and serves on the advisory Board of the Future of Privacy Forum. Prior to Euclid, Will worked as an analyst at Thomas Weisel Partners and graduated from Stanford University.

Brennan O’Donnell

Brennan O’Donnell

CCO

As Chief Commercial Officer, Brennan is responsible for Euclid’s overall sales, marketing, client success, strategic alliances and business development efforts. Brennan brings over 15 years of experience building and scaling technology businesses and managing global teams. Prior to Euclid, Brennan was VP of Sales and Customer Success at SurveyMonkey, and VP of Sales Operations at Yammer, where he helped lead the enterprise social network to a $1.2B acquisition by Microsoft. Previously, Brennan spent 9 years at Google, most recently leading Global Sales Operations for Google’s Enterprise business. He also built and led multiple sales and operations teams across Google’s advertising, search and consumer businesses, and spent 7 years in Europe where he was on the management team that built out Google’s EMEA business operations. Brennan received his BS degree from Northwestern University.

Ross Chanin

Ross Chanin

CFO and SVP of Operations

Ross brings 10+ years of experience in founding and scaling technology companies to Euclid. He is responsible for finance and strategy, drives operations across the company, and represents Euclid on policy matters. Before Euclid, Ross was CEO and co-founder of American Efficient, a venture-backed software platform for bringing energy efficiency into electricity markets. He co-founded Reputation.com, a world leader in online privacy and reputation management (2012 World Economic Forum (Davos) Global Growth Company). He has recently consulted at Facebook, where he helped stand up a new product group. Ross has also served on the speechwriting staff of a major presidential campaign. He holds a JD from Stanford Law School and a BA from the University of Pennsylvania, summa cum laude.

Rachel Wolan

Rachel Wolan

VP of Product

Rachel is a seasoned product executive, bringing over 15 years of experience in B2B SaaS product, engineering and analytics. She is responsible for the Product and Design team at Euclid. Prior to Euclid, Rachel was the Head of Product at Talkdesk (backed by Salesforce Ventures and Draper Fisher Jurvetson). She grew the product into an enterprise-grade call center platform that scaled to support tens of millions of calls per month, tens of millions in revenue and ran a globally-distributed Product and Design organization. Before her role at Talkdesk she spent several years in product and engineering roles at HP, Facebook, Pearson, and Say Media. She received a BS from Northwestern University and an MBA from the University of California at Berkeley.

Christiana Rattazzi

Christiana Rattazzi

VP of Marketing

Christiana is passionate about empowering brands to improve experiences for shoppers and diners everywhere. As the head of Marketing, she is responsible for all product marketing, corporate communications and demand generation efforts. Before her time at Euclid, Christiana was in Product Marketing at ServiceSource, leading the launch and adoption of the company’s first SaaS products. Prior to that, she spent over five years in renewable energy where she ultimately led marketing for Suntech America. Christiana received her B.S. degree from Emory University.

Paul Arnaudo

Paul Arnaudo

Director of Engineering

Paul runs engineering at Euclid and is passionate about solving complex data problems with pragmatic solutions. He loves learning and working at any part of the stack, from Devops to Data Science and everything in between. Before working at Euclid, he worked as a generalist engineer in mobile advertising at Appredeem, where he handled both backend API development and data analytics. He also spent time working in the health-tech space at Zephyr Health, where he built social network models for physicians to aid in marketing campaigns. Paul received a Bachelors and Masters in Information Systems from Santa Clara University where he published research in deep learning and started Santa Clara’s first bike share program.

Board of Directors and Advisors

Bruce Dunlevie

Bruce Dunlevie

Benchmark

Bruce Dunlevie is a seasoned veteran of venture capital with more than 20 years experience in high-tech investing. Since May 1995, Bruce has been a General Partner of Benchmark, a venture capital firm. Bruce has served as a member of the board of directors of ServiceSource International, Inc., a service support provider, since December 2004. Bruce previously served as a member of the board of directors of Rambus Inc., a technology licensing company, from March 1990 to June 2011, and as a member of the board of directors of Palm, Inc., a provider of mobile products, from October 2003 to October 2007. Bruce holds a B.A. in History and English from Rice University and an M.B.A. from the Stanford Graduate School of Business.

Rick Yang

Rick Yang

NEA

Rick Yang joined NEA in 2007 and is focused on information technology and energy investments. He is currently on the board of Compass Labs, and was previously a director and is still active with One Block Off the Grid (acquired by Pure Energies Group). Rick also works closely with NEA’s investments in BloomReach, Boku, Boulder Wind Power, Braintree, Euclid, HelioVolt, SolFocus, Surf Air, SmartDrive, and Tabbedout. He was historically involved with Gaikai (acquired by Sony). Prior to joining NEA, Rick advised on and executed a number of strategic financing initiatives for leading public and private tech companies in the Credit Suisse Technology Group. Rick earned his bachelor’s degree in electrical engineering from Stanford University, where he was also a varsity swimmer.

Vladimir Novakovski

Vladimir Novakovski

Elliot Technologies, Inc.

Vladimir Novakovski is the Co-founder and CEO of Elliot Technologies, Inc. Vlad previously served as the CTO at Euclid and before that as the VP of Engineering at Addepar. Prior to that, he led the machine learning team at Quora, and headed up high frequency trading at Graham Capital, a $10 billion AUM hedge fund. In these roles, he proved to be an exceptional leader in building teams and productizing insights from large data sets. Vlad earned an AB with Honors from Harvard University where he also began PhD work in Economics as a Presidential Scholar before leaving academia. He has been passionate about science and technology from a young age, winning silver medals in both the International Physics Olympiad and the International Olympiad in Informatics.

Jonathan Kaplan

Jonathan Kaplan

The Melt

Jonathan Kaplan is the Founder of The Melt and serves as its Chairman of the Board. Jon previously served as Senior Vice President and General Manager of Consumer Business Group of Cisco Systems, Inc. and, prior to Cisco,  founded Pure Digital Technologies – serving as its Chief Executive Officer and Chairperson. Jon served as the Chief Executive Officer and President of Sega.com. He also founded FamilyWonder, a leading children’s entertainment venture which was sold to SEGA of Japan, and served as a Vice President and Publisher at Geoworks, where he was responsible for the creation and leadership of a wireless software development group targeting the international cellular markets. He began his career in publishing and was responsible for key technology initiatives at Conde Nast. Jon holds a bachelor of science degree in industrial management from Carnegie Mellon University.

Duncan O’Brien

Duncan O’Brien

Cox Enterprises

Duncan O’Brien is senior vice president and general manager of corporate strategy and investments for Cox Enterprises, a leading communications, media and automotive services company. He leads Cox’s corporate strategy and a team that focuses on diversification and long-term growth outside of the company’s core businesses. He also serves as an advisor to Cox’s existing portfolio of companies as they explore growth opportunities.  O’Brien has three decades of experience in corporate mergers, acquisitions and investments.  O’Brien received a bachelor’s degree in political science and a master’s of business administration degree from Stanford University.

Brent Franson

Brent Franson

CEO

As CEO of Euclid, Brent is passionate about leading a diverse and growing team to change the way retailers engage with customers, through using data-backed, privacy-friendly insights to more effectively compete in a post-mobile, post-Amazon world. Brent was named a LinkedIn Top Voice in 2017 for retail, and regularly contributes to Forbes, LinkedIn, Inc, Entrepreneur, and various retail industry publications.

Brent helped found Reputation.com, which remains the world’s leading provider of online reputation products and services with several hundred employees. During his tenure, he played a pivotal leadership role in growing the company’s customer base to over a million customers across more than 100 countries – and its revenue from zero to many tens of millions of dollars (precise financials not publicly disclosed). Reputation.com is backed by Kleiner Perkins, Bessemer, and August Capital, and was named a Technology Pioneer by the World Economic Forum.

A serial entrepreneur, Brent’s interest in entrepreneurial endeavors began in middle school and, at 19, went on to found a full-service international search technology agency that’s still in operation today with offices in Philadelphia, Denver, Mountain View, and Bangalore. In his current role, he enjoys applying a creative entrepreneurial lens to solving retail’s most complex challenges.

Brent is a husband, father, and an athlete who enjoys long-distance running, skydiving, and anything that involves pushing his own boundaries.

Will Smith

Will Smith

Executive Chairman and CSO

Will is the co-founder of Euclid and currently serves as the company’s Executive Chairman and Chief Strategy Officer. Will’s passion for data science drives the company’s long term-strategy and product vision, helping brands unlock the business value of their physical locations. Will’s roots in retail run deep – his grandfather was an innovator in shopping center development and the chairman of the International Council of Shopping Centers. In 2013, Will played a leading role defining the Mobile Location Analytics Code of Conduct with Senator Chuck Schumer and other leading location analytics companies. As a privacy expert, Will spearheads Euclid’s privacy initiatives and serves on the advisory Board of the Future of Privacy Forum. Prior to Euclid, Will worked as an analyst at Thomas Weisel Partners and graduated from Stanford University.