Euclid connects the physical world

Euclid transforms how people engage with the physical world by providing essential visitor insights to power personalized experiences, long-lasting loyalty and online-to-offline attribution.

How We See It

In the United States, 9 out of 10 dollars are spent in physical stores. Yet a combination of mobility, digital empowerment and social media has created a world where customers have a high bar for expectations and want to buy whenever, wherever. This new world of retail is not one where online thrives and brick-and-mortar withers. Rather, the next generation of retail powerhouses will master both domains, creating a seamless and personalized experience for shoppers, regardless of the channel through which they purchase.  In order to do that, physical retail must embrace the use of data and personalization that has been core to online retailers for years. So, rather than only master online or only offline, brands must master both, including the seamless transition between the two.



Our Story

wills-grandfather Euclid was founded in 2010 by Will Smith, whose grandfather was the driving force behind the modern-day shopping mall. Following in his grandfather’s footsteps, Will teamed up with one of the founders of Urchin—which would later become Google Analytics – to revolutionize brick-and-mortar businesses by tapping into the explosive growth and pervasiveness of Wi-Fi and smartphones. Together, these early Euclideans had the mission of making sense of the physical world with data and empowering businesses to make data-driven decisions – a luxury previously reserved for online eCommerce.

What’s in a Name?

Eu·clid (yoo′klĭd)

From the Greek name Ευκλειδης (Eukleides), Euclid is the combination of the Greek ευ (eu) meaning “good” and κλεος (kleos) meaning “glory”.

We are also named after the Greek mathematician who applied the deductive principles of logic to geometry, thereby deriving statements from clearly defined axioms.

So why the name? We’re applying today’s data science principles and logic about how people behave in the physical world to derive actionable insights for our customers.

Our Ethos

Euclid connects the physical world.
We realized that by combining new and ubiquitous technology (Wi-Fi and smartphones) with best-in-industry data science, new and powerful insights could be made available to everyone. We hope that every business in the world has the opportunity to embrace Wi-Fi analytics and traffic counters to surprise and delight their customers.

Meet Our Team

Brent Franson

Brent Franson


As CEO of Euclid, Brent is passionate about leading a diverse and growing team to change the way retailers engage with customers, through using data-backed, privacy-friendly insights to more effectively compete in a post-mobile, post-Amazon world. Brent was named a LinkedIn Top Voice in 2017 for retail, and regularly contributes to Forbes, LinkedIn, Inc, Entrepreneur, and various retail industry publications.

Brent helped found, which remains the world’s leading provider of online reputation products and services with several hundred employees. During his tenure, he played a pivotal leadership role in growing the company’s customer base to over a million customers across more than 100 countries – and its revenue from zero to many tens of millions of dollars (precise financials not publicly disclosed). is backed by Kleiner Perkins, Bessemer, and August Capital, and was named a Technology Pioneer by the World Economic Forum.

A serial entrepreneur, Brent’s interest in entrepreneurial endeavors began in middle school and, at 19, went on to found a full-service international search technology agency that’s still in operation today with offices in Philadelphia, Denver, Mountain View, and Bangalore. In his current role, he enjoys applying a creative entrepreneurial lens to solving retail’s most complex challenges.

Brent is a husband, father, and an athlete who enjoys long-distance running, skydiving, and anything that involves pushing his own boundaries.

Will Smith

Will Smith

Executive Chairman and CSO

Will is the co-founder of Euclid and currently serves as the company’s Executive Chairman and Chief Strategy Officer. Will’s passion for data science drives the company’s long term-strategy and product vision, helping brands unlock the business value of their physical locations. Will’s roots in retail run deep – his grandfather was an innovator in shopping center development and the chairman of the International Council of Shopping Centers. In 2013, Will played a leading role defining the Mobile Location Analytics Code of Conduct with Senator Chuck Schumer and other leading location analytics companies. As a privacy expert, Will spearheads Euclid’s privacy initiatives and serves on the advisory Board of the Future of Privacy Forum. Prior to Euclid, Will worked as an analyst at Thomas Weisel Partners and graduated from Stanford University.

Brennan O’Donnell

Brennan O’Donnell


As Chief Commercial Officer, Brennan is responsible for Euclid’s overall sales, marketing, client success, strategic alliances and business development efforts. Brennan brings over 15 years of experience building and scaling technology businesses and managing global teams. Prior to Euclid, Brennan was VP of Sales and Customer Success at SurveyMonkey, and VP of Sales Operations at Yammer, where he helped lead the enterprise social network to a $1.2B acquisition by Microsoft. Previously, Brennan spent 9 years at Google, most recently leading Global Sales Operations for Google’s Enterprise business. He also built and led multiple sales and operations teams across Google’s advertising, search and consumer businesses, and spent 7 years in Europe where he was on the management team that built out Google’s EMEA business operations. Brennan received his BS degree from Northwestern University.

Ross Chanin

Ross Chanin

CFO and SVP of Operations

Ross brings 10+ years of experience in founding and scaling technology companies to Euclid. He is responsible for finance and strategy, drives operations across the company, and represents Euclid on policy matters. Before Euclid, Ross was CEO and co-founder of American Efficient, a venture-backed software platform for bringing energy efficiency into electricity markets. He co-founded, a world leader in online privacy and reputation management (2012 World Economic Forum (Davos) Global Growth Company). He has recently consulted at Facebook, where he helped stand up a new product group. Ross has also served on the speechwriting staff of a major presidential campaign. He holds a JD from Stanford Law School and a BA from the University of Pennsylvania, summa cum laude.

Rachel Wolan

Rachel Wolan

VP of Product

Rachel is a seasoned product executive, bringing over 15 years of experience in B2B SaaS product, engineering and analytics. She is responsible for the Product and Design team at Euclid. Prior to Euclid, Rachel was the Head of Product at Talkdesk (backed by Salesforce Ventures and Draper Fisher Jurvetson). She grew the product into an enterprise-grade call center platform that scaled to support tens of millions of calls per month, tens of millions in revenue and ran a globally-distributed Product and Design organization. Before her role at Talkdesk she spent several years in product and engineering roles at HP, Facebook, Pearson, and Say Media. She received a BS from Northwestern University and an MBA from the University of California at Berkeley.

Christiana Rattazzi

Christiana Rattazzi

VP of Marketing

Christiana is passionate about empowering brands to improve experiences for shoppers and diners everywhere. As the head of Marketing, she is responsible for all product marketing, corporate communications and demand generation efforts. Before her time at Euclid, Christiana was in Product Marketing at ServiceSource, leading the launch and adoption of the company’s first SaaS products. Prior to that, she spent over five years in renewable energy where she ultimately led marketing for Suntech America. Christiana received her B.S. degree from Emory University.

Paul Arnaudo

Paul Arnaudo

Director of Engineering

Paul runs engineering at Euclid and is passionate about solving complex data problems with pragmatic solutions. He loves learning and working at any part of the stack, from Devops to Data Science and everything in between. Before working at Euclid, he worked as a generalist engineer in mobile advertising at Appredeem, where he handled both backend API development and data analytics. He also spent time working in the health-tech space at Zephyr Health, where he built social network models for physicians to aid in marketing campaigns. Paul received a Bachelors and Masters in Information Systems from Santa Clara University where he published research in deep learning and started Santa Clara’s first bike share program.


  • Will Smith Founder, Chairman, and CSO, Euclid
  • Brent Franson CEO, Euclid
  • Rick Yang Partner, NEA
  • Bruce Dunlevie General Partner, Benchmark Capital
  • Jonathan Kaplan Founder and CEO, The Melt
  • Duncan O'Brien SVP and GM, Cox Enterprises

Board of Advisors

  • Brett Crosby Director of Consumer Marketing, Google Co-Founder, Urchin Software / Google Analytics
  • Lauren Gelman Principal and Founder, BlurryEdge Strategies
  • Michael Linton Enterprise CMO, Farmers Insurance


  • Michael Calbert
  • Othman Laraki
  • TriplePoint Ventures
  • Jens Christensen
  • Ben Narasin