Named a Top Voice in Retail

Backed by the world's top investors and brands.

Management Team

Brent Franson

Brent Franson

CEO & Board Director

As CEO of Euclid, Brent is passionate about leading a diverse and growing team to change the way retailers engage with customers, through using data-backed, privacy-friendly insights to more effectively compete in a post-mobile, post-Amazon world. Brent was named a LinkedIn Top Voice in 2017 for retail, and regularly contributes to Forbes, LinkedIn, Inc, Entrepreneur, and various retail industry publications.

Brent helped found, which remains the world’s leading provider of online reputation products and services with several hundred employees. During his tenure, he played a pivotal leadership role in growing the company’s customer base to over a million customers across more than 100 countries – and its revenue from zero to many tens of millions of dollars (precise financials not publicly disclosed). is backed by Kleiner Perkins, Bessemer, and August Capital, and was named a Technology Pioneer by the World Economic Forum.

A serial entrepreneur, Brent’s interest in entrepreneurial endeavors began in middle school and, at 19, went on to found a full-service international search technology agency that’s still in operation today with offices in Philadelphia, Denver, Mountain View, and Bangalore. In his current role, he enjoys applying a creative entrepreneurial lens to solving retail’s most complex challenges.

Brent is a husband, father, and an athlete who enjoys long-distance running, skydiving, and anything that involves pushing his own boundaries.

Will Smith

Will Smith

Executive Chairman and CSO

Will is the co-founder of Euclid and currently serves as the company’s Executive Chairman and Chief Strategy Officer. Will’s passion for data science drives the company’s long term-strategy and product vision, helping brands unlock the business value of their physical locations. Will’s roots in retail run deep – his grandfather was an innovator in shopping center development and the chairman of the International Council of Shopping Centers. In 2013, Will played a leading role defining the Mobile Location Analytics Code of Conduct with Senator Chuck Schumer and other leading location analytics companies. As a privacy expert, Will spearheads Euclid’s privacy initiatives and serves on the advisory Board of the Future of Privacy Forum. Prior to Euclid, Will worked as an analyst at Thomas Weisel Partners and graduated from Stanford University.

Ross Chanin

Ross Chanin


Ross brings 10+ years of experience in founding and scaling technology companies to Euclid. He is responsible for driving operations​, ​finance​​ and strategy across the company, and represents Euclid on policy matters.​ ​ Before Euclid, Ross was CEO and co-founder of American Efficient, a venture-backed software platform for bringing energy efficiency into electricity markets. He co-founded, a world leader in online privacy and reputation management (2012 World Economic Forum (Davos) Global Growth Company). He has recently consulted at Facebook, where he helped stand up a new product group. Ross has also served on the speechwriting staff of a major presidential campaign. He holds a JD from Stanford Law School and a BA from the University of Pennsylvania, summa cum laude.

Rachel Wolan

Rachel Wolan

VP, Product

Rachel is a seasoned product executive, bringing over 15 years of experience in B2B SaaS product, engineering and analytics. She is responsible for the Product and Design team at Euclid. Prior to Euclid, Rachel was the Head of Product at Talkdesk (backed by Salesforce Ventures and Draper Fisher Jurvetson). She grew the product into an enterprise-grade call center platform that scaled to support tens of millions of calls per month, tens of millions in revenue and ran a globally-distributed Product and Design organization. Before her role at Talkdesk she spent several years in product and engineering roles at HP, Facebook, Pearson, and Say Media. She received a BS from Northwestern University and an MBA from the University of California at Berkeley.

Christiana Rattazzi

Christiana Rattazzi

VP, Partnerships and Marketing

Christiana is passionate about empowering brands with the data to better engage their customers.  As the head of Euclid’s go-to-market efforts, she is responsible for all sales, marketing, customer success and channel partnerships. Before her time at Euclid, Christiana was in Product Marketing at ServiceSource, leading the launch and adoption of the company’s first SaaS products. Prior to that, she spent over five years in renewable energy where she ultimately led marketing for Suntech America. Christiana received her BS degree in Neuroscience from Emory University.

Paul Arnaudo

Paul Arnaudo

VP, Engineering

Paul runs engineering at Euclid and is passionate about solving complex data problems with pragmatic solutions. He loves learning and working at any part of the stack, from Devops to Data Science and everything in between. Before working at Euclid, he worked as a generalist engineer in mobile advertising at Appredeem, where he handled both backend API development and data analytics. He also spent time working in the health-tech space at Zephyr Health, where he built social network models for physicians to aid in marketing campaigns. Paul received a Bachelors and Masters in Information Systems from Santa Clara University where he published research in deep learning and started Santa Clara’s first bike share program.

We take privacy and security very seriously.

Privacy Matters

Euclid has invested heavily in industry-leading privacy practices alongside Senator Chuck Schumer and the Future of Privacy Forum. In addition to being GDPR compliant, Euclid is a founding signatory of the MLA Code  of Conduct.

Data Security & Ownership

Keep your data in your ecosystem. Euclid ensures that any data you collect, you own. In helping you build your customer data asset, Euclid ensures that valuable customer data is securely stored - no matter where it ultimately lives.

Consumer Transparency

Euclid values trust and transparency with its clients and their visitors. Euclid’s Wi-Fi product is based on affirmative consent, which is defined as checking an “accept” box that is situated alongside consent language - a straightforward option for consumers.

Scalable & Secure Data Platform

In processing 250TB of raw data daily, Euclid's systems are built for reliability and scalability. We are compliance across NIST 100, CIS 20, ISO27001 - and ensure the highest levels of encryption both in-transit and at rest.

Ensuring Consumer Choice

Euclid’s partnership with brands is primarily about achieving something that’s beneficial for both brands and consumers. For those who choose not to participate, no matter the reason, they can opt out at any time.