Bright lights, great food, and the promising sounds of poker chips hitting the table are the typical allures of the Las Vegas Strip. Last week, however, NRF stole the show at the Sands Expo Convention Center with their annual Shop.org event for emerging retail technologies and ecommerce trends. Snap execs took the stage by storm with the harsh reality that social, is single-handedly the most impactful way to win Millennials and Gen Z in this age of Netflix and convenience. The nominated participants of the Innovation Lab showcased interactive demos and turned heads as pioneers in Machine Learning, Customer Loyalty, Payment Services, and Personalized Engagement. And at the center of the stage, was 23-time Grand Slam Champion, Serena Williams.
With her controversial loss on the court at the beginning of this month, retail attendees watched in anticipation as she approached the crowd. While Serena compared the tactical moves of being a professional athlete to that of advancing in business and evolving in a changing landscape, it was her message around selection that silenced the audience and resonated with each attendee. In her 22 years as a professional tennis competitor on tour, Williams hasn’t been shy about being “picky and choosy” in the tournaments she chooses to play. She competes on a different schedule than most, participating in a select few annual tournaments per year rather than the standard 30-40 played by the majority of tennis pros.
In a world where technology is widespread and at each retailer’s fingertips, it’s imperative to select the top solutions that will drive the business forward. At Euclid, we share Serena’s philosophy on advancing based on quality versus quantity. When she’s on the court with the most competitive players in the game, she’s giving herself the best opportunity to grow and advance throughout each stage of a tournament. In retail, by constantly identifying your most valuable shoppers, you give yourself the best chance to know the customer, enhance personalized engagement, and drive the bottom line. If Serena Williams walked into your store, but didn’t buy anything – would you know she was there? We would.