Experimentation for Omnichannel Retail
Reading time: 3 minutes In the past 2 years there has been a rise in retail experimentation with the onset of new technologies. Digital natives have relented and opened physical spaces while industry titans continue to test new formats. The demise of large retailers like Toys ‘R’ Us and the downsizing at JC Penney has […]
Can Retailers Adapt to Millennial Shopper Expectations?
In our recent survey of U.S. consumers, we found shoppers were increasingly open to a variety of shopping channels, appreciating the unique attributes of in-store and online models. Millennials are the most channel-agnostic, have the highest expectations, and shop in distinctly different ways from previous generations. This rising generation of shoppers expects Amazon-like convenience throughout […]
ShopTalk 2018 Trends: Experimentation & Personalization
ShopTalk is one of the largest retail conferences in the U.S. with an emphasis on Digital Marketing & Ecommerce. Each year, hundreds of retail execs from both traditional and digitally native brands come together to discuss the latest technologies, consumer trends, and marketing strategies. This year, the panelists and keynote speakers had consistent themes with […]