Building Today’s Modern Marketing Stack
Buzzwords like “people-based marketing”, “omni-channel marketing”, “360-degree customer view”, or “marketing personalization” have been floating around for years. However, with thousands of adtech/martech vendors in the most recent LUMAscape, many retailers still remain confused on how to stitch together technologies to best build their unique stack. Putting together the right marketing stack requires considering both […]
Lesbians Who Tech Recap: Thoughts on Workplace Diversity and Advocacy
At the end of February this year, my colleague and I were fortunate enough to attend the Lesbians Who Tech (LWT) Summit in San Francisco. LWT was started by Leann Pittsford (@lepitts) who at one point in her career was pretty sure she was the only lesbian in tech. When she received any signs of […]
Don’t Fear the Reaper: 5 Retailers Defying the Retail Apocalypse
2017 has been a brutal year for the retail industry thus far. Macy’s, Rue21, JCPenney and other big name retailers have announced over 1000 store closings in the first quarter of the year. This follows up on a rough 2016 which saw companies such as Sports Authority close their doors and others, including Sears, struggle […]
Amazon No-Go? Don’t Kid Yourself
Although critics are probably enjoying Amazon's recent brick-and-mortar setback, it is honestly only a matter of time before they will be successful in physical retail.
6 Omni-channel Retailers to Keep Your Eye On
In today’s interconnected and digital world, consumers expect excellence and relevance when interacting with the brands they love. Shout-out to these 5 brands who are setting the stage for a truly omni-channel world.