Brands closely watch millennials, as they represent almost $200B in buying power. However, as a generation that grew up constantly connected, millennial males and females also expect the most from retail brands. Through Euclid’s research in partnership with Harris Poll, we discovered (to no one’s surprise) that millennial consumers want seamless, digital shopping experiences while they are in physical stores. Most compelling, though? A one-size-fits-all approach will not work.
Read the full report to understand exactly why brands must understand and act upon gender nuances to be successful and deliver a top-notch experience.