Fast Fashion Chain Wants its Data Fast

Fast Fashion Chain Wants its Data Fast

By Christiana Rattazzi, Marketing | Customers | 02 February, 2016

Brick-and-mortar retailing is challenging enough. “Fast fashion” adds another layer of complexity, because frequent merchandise changes generate more variables to track. In this dynamic environment, information about in-store traffic and other customer engagement trends is vital to success.

That’s why A’GACI, one of the fastest growing brands in the fast fashion world, is using Euclid Analytics to get a more complete picture of what is happening in its stores.

A’GACI is a retail success story, a tribute to its winning combination of fashion and service. In keeping with its name—which means “elegant woman” in Korean—the store emphasizes feminine, trendy designs. They back up their selection with customer service that is unusual in the industry.
agaci_storefrontHowever, A’GACI knew it couldn’t rest on its laurels. The executives needed a better picture of what was happening in their stores if they were to continue expanding.

Data analytics was the answer, and A’GACI selected Euclid partially because the retailer did not want to invest a lot of time and money getting started. The Euclid technology does not require any new hardware, so A’GACI was able to get started quickly. And, almost as quickly, the executives started getting new insights that can help them make better merchandise and operational decisions.

That’s good, as they have plenty of decisions to make. The company already has 64 stores in operation, and plans to add 20+ new stores in the U.S. this year.

 

Learn more about this fashion and retailing innovator here. Download a case study here.

Christiana Rattazzi, Marketing

Christiana Rattazzi, Marketing

Christiana is passionate about empowering brands to improve experiences for shoppers and diners everywhere. As VP of Marketing & Partnerships, she is responsible for all product marketing, corporate communications and demand generation efforts.

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