Euclid Informs March Retail, Coverage from the WSJ, LA Times and More

Euclid Informs March Retail, Coverage from the WSJ, LA Times and More

By Euclid | US Retail Benchmarks | 11 April, 2014

Euclid’s U.S. Retail Benchmarks (March 2014)

We recently released our monthly U.S. Retail Benchmarks (USRB) report analyzing shopper activity and behavior during the month of March. This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity rebounded from February as a result of improving weather and increased disposable income, but traffic and engagement lagged compared to last year. Based on the findings, we believe that these metrics illustrate a weak outlook for industry revenues, estimating general merchandise, apparel, furniture and other (GAFO) retail sales grew by 0.2% percent year-over-year.

Check out mentions of our March USRB from the following media outlets:

WSJRetail Sales Thaw in March, Driven by Discounts
And although store traffic was hurt by continued cold weather on the East Coast, that headwind was slightly mitigated by bouts of warmer-than-usual weather on the West Coast and an acceleration of tax refunds during the month, according to data provider Euclid, which also said that shopper traffic in March declined 1% from last year.
Looking to April, Euclid expects there to be a rebound of activity, especially after a depressed start to the year. “Weather shouldn’t be a challenge, there are minimal economic headwinds we see on the horizon, and store traffic should pick up,” said Euclid data scientist Breton Birkhofer, adding that continuing heavy promotional activity should also drive shoppers into stores.
 
Shopper activity rebounded in March from the previous month amid warmer conditions on the West Coast and a surge in disposable income due to tax refunds, according to analytics firm Euclid. But compared to the same month in 2013, traffic slowed 1% without holiday shopping events to encourage browsing.
The best sales day of the month was March 5, according to Euclid.
 
The study found that 10% of shoppers who entered a store left within five minutes, a couple of percentage points higher than a year ago. Of course, this begs the question of why, for which there could be numerous explanations. 
Shoppers could be more focused, going directly to what they want and buying it. On the other side, they might be going to the store and finding it did not have precisely what they want, such as being out of stock or not carrying the correct size of clothing.
And then again, a consumer could be going to a store to check out an item before buying it via their phone, online or from a store with a better price after a mobile price check.
 
Retail Customer ExperienceMarch retail benchmarks: Traffic and engagement down from last year
In-store retail analytics firm Euclid today released its monthly retail benchmarks report analyzing shopper activity and behavior during the month of March. This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity rebounded from February as a result of improving weather and increased disposable income, but traffic and engagement lagged compared to last year. Based on the findings, Euclid asserts that these metrics indicate a weak outlook for industry revenues, and estimates that general merchandise, apparel, furniture and other retail sales grew by 0.2 percent percent year-over-year.
Shopper activity rebounded in March 2014 from the prior month, but traffic and engagement lagged compared to March 2013. In-store retail analytics provider Euclid, released its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March, measuring data from tens of millions of domestic shopping sessions. 
This report reveals the continuing obstacles retailers are facing, buffeted as they are by things they can’t control, like the weather and the timing of Easter. To bring in customers, discounts (which retailers can control) are helping, just as they did over the holidays. But price pressures not only eat into revenues, they also leave consumers with the continued expectation of getting deals. That can have lasting effects long after the sun comes out.
Euclid, a leader of in-store retail analytics, has released its monthly retail benchmarks report to analyse shopper activity and behavior in the US during the month of March.

This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity rebounded from February as a result of improving weather and increased disposable income, but traffic and engagement lagged compared to last year.
Bidness Etc.Apparel Retail Sales Look Set To Rebound As Weather Warms Up
Euclid, a leader in-store retail analytics, reported a 1% YoY decline in comps for March, but expects traffic to rebound in April. Breton Birkhofer, data scientist at the firm, said: “Weather shouldn’t be a challenge, there are minimal economic headwinds we see on the horizon, and store traffic should pick up,” adding that heavy promotional activity should also drive foot traffic in stores.

To view the full report, register for the USRB on our website.

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