SAN FRANCISCO, CA — February 5, 2014 — Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for January 2014. Euclid’s data on nearly 25 million domestic shopping sessions during the month revealed that shoppers remained quite active in January despite the effects of bad winter weather across much of the country.
Shopper traffic and storefront conversion showed improvement over last year for another month in a row as shoppers looked to capitalize on a very promotional January. Average visit durations rebounded to five-month highs as shoppers returned to healthier browsing behavior after the rushed holiday season. Repeat shopping increased in January from last month as shoppers generated more frequent store visits to make returns/exchanges and cash in on store credits and gift cards, but not at the same pace as last year. Overall, the metrics illustrate a positive outlook for January.
For the full report, please register at the U.S. Retail Benchmarks page.
Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, storefront conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of January 2014, Euclid’s network consists of traffic counting sensors in more than 1,200 shopping centers, malls and street locations around the United States. During January, the Euclid network measured nearly 25 million shopping sessions across the United States.
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